Today's Poll
L’Oreal’s 100,000 Years of Beauty; Health Copies Off of Real Simple; Online TV Embraces the Idea of Standard Commercial Times
February 8, 2010
- INDUSTRY
- The L’Oreal sponsored book, 100,000 Years of Beauty, examines the role of beauty throughout the history of civilization. [WWD]
- MAGAZINES
- Health magazine “borrows” a few recipes from Real Simple. [NYT]
- MEDIA
- Online TV watching will soon become similar to traditional television viewing with the elimination of limited commercials on the internet. [ADAGE]
Lauder Launches Pure DKNY; Ulta Ads Feature Make-up Free Model; Likely Comcast/NBC Merge
February 5, 2010
- INDUSTRY
- Estee Lauder’s newest fragrance launch, Pure DKNY, offers a “natural” scent with a humanitarian twist. [WWD]
- Ulta takes a “fresh” approach to marketing its prestige and mass makeup brands by featuring a bare faced model in its new ad campaigns. [WWD]
- MEDIA
- Lawmakers discuss the pros and cons of a possible merge between Comcast and NBC Universal. [NYT]
- MAGAZINES
- Competing publishing houses, Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media, have teamed up to create a magazine marketing campaign. [MEDIAWEEK]





