Fashion of Beauty: Away from the Tents

Beauty brands treated editors to lounges, lingerie and even a little thrill-seeking during fashion week.

Vaseline

Vaseline offered editors a dose of adventure during fashion week.  As part of a launch event, thrill-seeking bloggers, including Beauty Sweet Spot's Jeannine Morris, were enrolled in a Manhattan trapeze school for a day.  The brand was promoting it's new Sheer Infusion moisturizers, which promise to hydrate each layer of the skin with the help of humectant glycerin and a proprietary moisturizing complex.  Vaseline is also touting Sheer Infusion with an ad campaign featuring professional acrobats, and slicked-up models legs with the new formula for Gwen Stefani's L.A.M.B. show.

M. Booth's Andrea Betts swings with the greatest of ease.	Redbook's Briana Mowrey turns acrobat for a day.	Freelance writer Susan Redstone nails a perfect flip off of the trapeze.	Redbook's Lili Zarghami swings from one trapeze to the next.

Victoria's Secret Editors' Lounge

Makeup, manicures, massages and a boudoir-appropriate gift made the Victoria's Secret lounge a must-visit destination fashion week.

Victoria's Secret treated frenzied fashion week goers to VS gift certificates and complimentary undies at their editors' suite in the Bryant Park Hotel, across from the Mercedes-Benz Fashion Week tents.  For a touch of whimsy, the gratis "Lacies" thongs were packaged to look like cupcakes.	To really help editors unwind, Oasis spa provided manicures and massages.	The brand's newly revamped cosmetics were on display, and available for testing.

CVS/pharmacy and Robert Verdi

CVS/pharmacy teamed up with Robert Verdi to promote affordable luxury.

P&G Beauty makeup artist Jake Bailey offered welcomed touch-ups with CoverGirl cosmetics.	To make sure guests were pampered from head-to-toe, stylist Andre Davis kept busy giving blowouts with Cristophe Beverly Hills styling products.	A wall of CVS/pharmacy fragrances gave an added boost to editors' spirits.	Editors mingled in Robert Verdi's well appointed studio. Parting gifts included Rock & Republic jeans and a CVS/pharmacy fashion week survival kit.