Beautyfeed's founder and editor has been covering the beauty beat for key print and digital media for over 20 years. Her experiences include Beauty Director of Elle, Life & Style Weekly, and Real Simple. In 1995 she became the first editor of Elle.com and later worked as Senior Producer of Fashion, Beauty and Weddings at Women.com.
Jeannine Morris formerly wrote in the beauty department of Cosmopolitan, where she developed a passion for the beauty industry. To further her knowledge of the industry, she represented many mass and prestige beauty brands and spas worldwide by working in public relations and marketing.
Recognizing the shift in journalism from print to online, she founded BeautySweetSpot.com and is recognized as one of the top 50 beauty bloggers. Jeannine also makes regular appearances as a beauty and lifestyle expert on E!, NBC, FOX, CBS and BetterCT.
New jersey-based Rochelle Rice is a self-proclaimed beauty addict and has been in love with beauty since the day she was old enough to play with mommy's make-up. While attaining her M.A. in English literature from St. John's University, Rochelle got her feet wet in the beauty and publishing industries as an intern for various corporations and magazines, including Estee Lauder, Natural Health, Teen People and Brides.
Rochelle is curently a writer for a major New York University and freelances for beauty, non-profit and retail companies.