The Body Shop's New "Pulse"

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Few remember Anita Roddick's foray into the beauty world with her tiny retail establishment next to the town Mortuary in rural England. Aptly named the Body Shop, the now global powerhouse of a brand launched a sweeping new initiative last week under its L'Oreal parent. With new in-store design and carefully orchestrated customer experiences called "pulse", The Body Shop is poised to enter a new era.


Speaking to press Laure Levesque VP of Brand and Value for The Body Shop Americas underscored the companies core commitment to the environment, Human Rights, nurturing healthy communities, self-esteem and the fight against Animal testing. With the debut of the new Lily Cole Limited Edition Cruelty Free Makeup line as well as a slew of new Body Mists and butters, The Body Shop also launched it's initiative with Michelle Thew, Chief Executive of the British Union for the Abolition of Vivisection in it's continued efforts to make beauty thoroughly cruelty -free.


Makeup Artist Chase Aston had loads of great tips and tricks using the Lily Cole line and several of the line's core products. One of my favorites: Use the new Lily Cole purple liquid eyeliner to wisp lashed with a nit of color. Genius.
























Driving Miss Beauty!


They were driving us crazy - in a good way! Last week NYC was "overrun" with beauty on wheels. Mega brands Fresh and Stila had super chic mobile studios making stops in key city hot spots like Soho and Bryant Park to give consumers a quick fix and quick sample of their wears.


Tweezerman partners With Starlight Foundation


Tweezerman recently celebrated the introduction of its relationship with the Starlight Foundation, hosting a brow shaping extravaganza at New York City's Madison Avenue Sephora. On hand were Tweezerman execs and heroic Starlight families who spoke about their stories as they "browsed" the store's delicious beauty offerings.

The new partnership will support the Starlight Foundation through donations made from the purchase of a special tweezer and zip file designed and produced specifically for the event. The partnership will last for a full year and compliments Tweezerman's ongoing support of Breast Cancer research through the sale of special tools.


NARS Boutique debuts in NYC


While fashion week was starting to stir, beauty companies were under way celebrating some exciting news around NYC. On Bleecker street, Francois Nars - Makeup artist turned photographer turned uber successful businessman cut the ribbon on his New boutique with friend and long-time collaborator Fabien Baron of Baron and Baron.


Crest Hosts Holiday Dinner with Katie Cassidy


Crest hosted an intimate holiday dinner for the media with Gossip Girl actress, Katie Cassidy last week. From the penthouse of the Cooper Square Hotel in NYC, guests enjoyed the 360 degree view of Manhattan along with a Christmas tree and full range of Crest 3D products on display.

At cocktails, executives from P&G, MS&L and Devries Public Relations mingled with the media and chatted casually with Ms. Cassidy. During dinner she took the opportunity to chat further with guests as she stopped at each table.  Ms. Cassidy

Last Updated ( Monday, 08 November 2010 17:38 )
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