This week DKNY unveiled a new scent that’s taking environmental initiatives called Pure DKNY. As an extension to the Pure DKNY clothing line, the fragrance is simple and clean with a focus on pure life moments.
“Women want to do good for the environment, but not at the sacrifice of their product,” commented Trudi Loren, Vice President of Fragrance Development Worldwide for Aramis Designer Fragrances. “We were able to make this scent as eco friendly as possible and keep the integrity of the brand.”
EVENTS COVERAGE
Early this week, home fragrance expert Harry Slatkin spoke at the Dean’s Forum, presented by the Fashion Institute of Technology’s (FIT) Jay and Patty Baker School of Business and Technology.
Editors and friends gathered to celebrate the opening of brad johns studio on the 7th floor of Elizabeth Arden Red Door Spa in NYC this week.
Unilever brands, Degree Girl, Degree Men, Dove and Suave collaborated for a VIP concert aimed at tweens with one common goal: to teach them and their parents how to gain confidence. Held at The Angel Orensanz Foundation in NYC, Radio Disney’s hottest new band Allstar Weekend performed for editors and a handful of fans.
Editors got some pampering courtesy of Advanced Beauty Systems inc. as the company introduced new additions to the Bodycology and Dr. Teal's lines. Hosted by ABS's President Chris McClain, colleague Worth Anne Herrill, and the team at DNA publicity, the two day open house was held at NYC's Spa Butterfly on 44th street and included brief presentations followed by manicures, pedicures and massages using some of the company's products.
