Wet n Wild had plenty to celebrate last week as it hosted editors, bloggers and beauty aficionados for it's 30th anniversary and unveiling of its new collection for 2010.

To enhance the look and quality, Wet n Wild revamped its packaging, updated its formulas and added over 70 new products to its color line --- continuing its mission of helping women achieve everyday beauty for less.


Botanical Hair care brand Phyto hosted a party to celebrate its salon-exclusive products at the company’s flagship Phyto Universe on Tuesday night. Guests mingled over hors d’oeuvres and glasses of champagne while company execs described the nine new products in the Phyto Professional line.


The Studio NYC held a Grand Re-Opening Party last weekend to announce that they are taking their Rockefeller Center flagship to the next level. Originally known as the professional beauty destination for salon owners and stylists to participate in innovative training courses, Clairol’s R&D Salon moved in.Now, innovation and education can happen at the same time and place.


Over 200 fans lined up outside Clinique’s “Fresh Faces” mobile makeup, hair and photography studio at New York’s Union Square yesterday for the launch of its rolling super-studio’s national tour. On hand to mark the first stop on the ten-city trip were Clinique President Lynne Greene, Teen Voque Editor-in-Chief Amy Astley, and Gossip Girl superstar Taylor Momsen.


Makeup artist and creator of an eponymous cosmetics line for Target, Sonia Kashuk led bloggers around her artsy studio in Manhattan’s financial district last Thursday.  Inspiration boards were tacked onto the walls and a slew of oversized black-and-white photos of models, including greats such as Cindy Crawford, lined the space.  “Some were gifts from photographers, some were from ad campaigns that we worked on together," she remarked.  "I live in the building, so my commute is easy," she laughed.  "My kids come down and work on names for products.  My 11-year ld daughter Sadie is a rock star with makeup."

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