Members of the online media gathered anxiously to meet P&G executives at The Studio in midtown to hear about one of the biggest beauty breakthroughs in a decade. It wasn’t just another new product launch, but instead, a revolution in hair care. After five years of research, Pantene created a whole line of products created for your hair’s structure.
“In the past, we’ve studied a single fiber or the whole head of hair,” commented Dr. Jeni Thomas, Pantene Senior Scientist. “This time, we studied the in between to determine the hair structure, how it receives ingredients and how they perform.”