HOME EVENTS COVERAGE Touch Back Leaves a Mark on Grays

Touch Back Leaves a Mark on Grays

Joan Lasker, the CEO of Colormetrics and celebrity colorist, Jason Backe, unveiled a revolutionary new way to touch-up grays in between coloring at the Touch Back by Color Mark event.

The revolutionary new hair coloring product is a marker that’s “as easy to use as applying lip gloss,” laughed Backe.  Designed to look like an actual household marker, the fiber flow applicator allows hair color to distribute in the right intensity needed to touch up gray roots and the color lasts until your next shampoo.

“We wanted to create something that wasn’t flaky or matte,”commented Lasker. “This is real hair color so it blends seamlessly and gives women and men confidence in between coloring.”

Touch Back is available in the top eight best selling shades for at home hair color for $29.95 currently at www.touchbackgray.com and will be available at Ulta.com starting March 15th.

By Jeannine Morris

 
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