HOME EVENTS COVERAGE John Frieda Rocks Out With New Products

John Frieda Rocks Out With New Products

The John Frieda US team held a day-long event recently to celebrate the launch of three new stylers in the Root Awakenings collection and two new shampoos and conditioners in the Frizz Ease line.

A lunch at the Standard Grill in NYC kicked off the festivities where John Frieda Senior Research Scientist Pegeen Kangeas and Celebrity Stylist, Harry Josh presented all the news on the line extensions.

That night editors had a meet and greet with International recording artist Natasha Bedingfield. Shortly after, she performed at the Highline Ballroom as part of the John Frieda "For Blonds Only" campaign.

THe new products are currently available nationwide.

 

 
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