Before there was a whiff of anything in the air, Womanity.com went live as a marketing campaign to build buzz on what was to come - the latest fragrance addition from designer Thierry Mugler and partner Clarins. On the website visitors can find various contests, currently the prize is a trip to Paris to make someone’s dream come true. The fragrance is the first expression of womanity, but on the website, women all over the world are encouraged to explain what womanity means to them. The top five explanations will be voted upon and Mr. Mugler himself will decide on which idea of womanity should become a reality… in Paris.

The brand held five mini-events at the Clarins headquarters in NYC where media enjoyed champagne and got an overview of the new fragrance, Mugler’s third in almost 20 years.

The Product

Womanity is a combination of natural fig extract, caviar and woods that create a sweet and salty fragrance that’s intoxicating. Available in eau

de parfums, shower gel, body milk and body cream, prices range from $40 to $98.

http://us.boutique.thierrymugler.com/webapp/wcs/stores/servlet/perfumes_fragrance-for-

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