They were driving us crazy - in a good way! Last week NYC was "overrun" with beauty on wheels. Mega brands Fresh and Stila had super chic mobile studios making stops in key city hot spots like Soho and Bryant Park to give consumers a quick fix and quick sample of their wears. At Fresh (How cute is that truck?) lines went around the block for the Kiss and Tell Campaign truck with ladies ready to get a free Sugar Lip experience as well as a Sugar Lip Treatment of their choice. On the Stila side, the Stila Loves Roxy wagon rolled into Soho at Greene and Prince enticing Stila-addicts and newbies with treats, drinks, and makeovers. Move over food trucks, there's a new game in town!