HOME EVENTS COVERAGE Beyoncé Heat Is On Fire and So Was Her Launch Party

Beyoncé Heat Is On Fire and So Was Her Launch Party

Union Square Was HOT, HOT, HOT with Beyoncé Heat

By now everyone knows that Beyoncé’s scent Beyoncé Heat is red hot, but so was her fragrance launch party, on which host Coty spared no expense. Former Tiffany building 15 Union Square West (now redone and converted to tony condos) was the scene and heat was the theme.

Guests began the night in the building’s basement pool room where Beyoncé and Coty Vice President of Marketing Global Beauty Steve Mormoris conversed about the fragrance’s inspiration and formulation. At one point the artist admitted that even though her heart belongs to one man only, she loved the idea that wearing the scent would make her (and any woman) irresistible to all men. Smoke machines blew clouds around the crowd as they spoke.

The night continued on the upper floors where Coty CEO Bernd Beetz joined his team as they hosted guests in a variety of rooms. Creative geniuses Michael Thompson and Jake Nava were on hand to speak about their work on the television and print campaigns.

In other rooms, Beyoncé’s sister Solange Knowles provided her DJ prowess to the scene while Beyoncé and entourage including husband Jay-Z held court in a corner behind HUGE body guards.

Libations were flowing as the night continued, and by the looks of the photos below Coty was very happy with the evening, to say nothing of the sales!

Steve and semerariwwdCoty's George Cleary and Bill BoraczekClaude Dir and Steve



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