Florrie Sings For Nina; Melvita Comes Stateside; Why French Women Never Age

Singer Florrie performs in Nina Ricci music video to promote Nina L'Elixir [COSMETICSDESIGN]

French organic cosmetic and lifestyle brand Melvita debuted it's first stores in California [WWD]

How do French women defy age? They will never say, at least not in front of their husbands [NYT]


Carey's Latest Scent; Tilda Swinton Debuts Fragrance At Bendels

Mariah's Carey's new scent Lollipop Bling was inspired by husband Nick Cannon's marriage proposal. [PEOPLE]

Actress Tilda Swinton discussed her new scent Like This during the recent debut at Hendri Bendel. French fragrance house Etat Libre de l'Orange created the scent with the actress.[WWD]


2010 Fifi Winners; Burberry Beauty Debuts; Scenting The South Bronx; Gucci Guilty With Rachel Evan Wood

Christopher Bailey's new Burberry Beauty line is designed for the girl that wears a "trace of makeup." It is available at Burberry.com and on June 21st at Nordstrom.com. [Newyorktimes]


Fragrance house IFF created an ambient scenting program at a building in the South Bronx with a fragrance called "L'Eau Verte du Bronx du Sud" (translated: The Green Water of The South Bronx). [BusinessWeek]


Rachel Evan Wood will be the face of Gucci's new scent which is reported to be called Gucci Guilty. [Scentedsalamander]


The 2010 Fifi Awards were held in New York and attended by a slew of celebrities including Randy Jackson, Usher, and Kim Kardasian. [Cosmeticworld] Full list of winners:[Cosmeticworld]




Portman and Greene Sign Deals; Givaudan's Fragrance Explorer

Natalie Portman is the latest actress to ink a beauty deal She is the new face of Parfums Christian Dior [WWD]


Ashley Greene also signed a deal earlier in the week as the new face of Avon's Mark. She follows on the heels of former HIlls star Lauren Conrad [PEOPLE]


Chemist Roman Kaiser explores the world in search of rare and endangered fragrant plants for fragrance house Givaudan [Cosmeticsdesign]



Kate Hudson is Latest Celebrity Beauty Rep; PCPC Shoots Back

Kate Hudson is the new face of Almay. She follows in last week's announcements of Taylor Swift signing with Covergirl, Penelope Cruz making a deal with Lancome and Diane Kruger inking a contract with Calvin Klein. Confirmation: celebrity sells. [PEOPLESTYLEWATCH]


The Personal Care Products Council responded to a Canadian report that there are secret, unhealthy chemicals in fragrances. [COSMETICSDESIGN]



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