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Gisele's New Beauty line; Beauty Ball '10; Vending Beauty

March 14th

Coty and IFF are major supporters of the "Scent as Design Symposium" at Parsons on March 26th. The event, organized in conjunction with The Museum of Modern Art, will bring together  experts from various fields including perfumery and architecture to discuss the possibility of fragrance as a new territory for design. [COSMETICSDESIGN]

Model Gisele Bunchen will launch her new eco-friendly beauty line Sejaa Pure this week. The new mom joins celebrity counterparts Madonna and Jennifer Aniston who reportedly inked recent beauty deals. [PEOPLE]

The beauty industry came together for the 35th year in a row to honor its own on behalf of The March of Dimes. This year’s Beauty Ball was presided over by talk-show host Wendy Williams and saluted Industry leaders Neil Katz and Jon Pollack. [COSMETICWORLD]

Coming to a local airport or super market near you: ZoomSystems vending machines with beauty lines including The Body Shop and Proactiv Solution.  The San Francisco-based company calls its touch-screen paneled vending machine a “disruptive, low-cost [retail] channel.” [WWD]

Three Detroit City buildings will soon have placards in their halls deterring City employees from wearing "scented" products. The move comes after a city employee won a lawsuit claiming a breathing sensitivity to chemical products. [DETROITNEWS]

 

It's All About Men; Internet Is a Human Right; Brazil Sanctions US Cosmetics

March 9, 2010

Targeting men is personal care's new sweet spot. Companies like P&G and Unilever are looking to concentrate a huge amount of effort on attracting the y chromosome consumer.[ADAGE]

A poll by the BBC indicates that 4 out of 5 people think being given access to the Internet is a human right. [CSM]

US government cotton subsidies cause trade sanctions for cosmetics in Brazil. The increase in Tariffs could represent $238M worth of penalties.[COSMETICSDESIGN]

 

Payless to Create Beauty Line; Coupon Clipping Goes Extreme; Old Spice Video Has Staying Power

March 8, 2010

Discount shoe retailer Payless ShoeSource plans on tapping into its customers’ passion for accessories and offer its own beauty line.  Produced under the names Zac & Zoe and Unforgettable Moments, the products will include bath and body products, fragrances and color cosmetics and range from $2.99 to $19.99. [WWD]

Many e-tailers are biting the bullet and joining online ad networks to boost revenue. In many cases, this can mean companies like Target and Walmart actually offer links off to competitors. [ADAGE]

Coupon clipping communities have shoppers gathering hundreds of dollars worth of discounts from paper, digital and mobile coupons. In many cases, shoppers manage to get the products they seek without paying a dime. [WSJ]Wieden & Kennedy’s hits a home run with its viral Old Spice ad. The Youtube sensation hit 2.1 million views last week. [ADAGE]

 

The Allure of Member-Only Shopping; Consumer Products New E-Tailers; Distribution is The New "King"

March 4th 2010

After finding success in sales of fashion and accessories, member-only shopping sites are beginning to tap into the beauty arena. Some sites like Marketfordrama, Gilt Group, Hautelook, Ideeli and Ruelala not only offer beauty brands at discounted prices, they hock spa services and cosmetic Dermatology treatments as well. [NYT]

Large consumer product companies are turning toward e-tailing to thwart competition from retailer’s private label brands and the turn to online purchasing as a result of the recession. P&G, plans on introducing a direct sales site later this year. [BUSINESSWEEK]

Internet media companies will need to focus more on distribution channels and marketing to realize success with the content they produce. SEO, social media and effective creative will be essential to this formula. [ADAGE]

 
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