HOME NEWSFEED The Allure of Member-Only Shopping; Consumer Products New E-Tailers; Distribution is The New "King"

The Allure of Member-Only Shopping; Consumer Products New E-Tailers; Distribution is The New "King"

March 4th 2010

After finding success in sales of fashion and accessories, member-only shopping sites are beginning to tap into the beauty arena. Some sites like Marketfordrama, Gilt Group, Hautelook, Ideeli and Ruelala not only offer beauty brands at discounted prices, they hock spa services and cosmetic Dermatology treatments as well. [NYT]

Large consumer product companies are turning toward e-tailing to thwart competition from retailer’s private label brands and the turn to online purchasing as a result of the recession. P&G, plans on introducing a direct sales site later this year. [BUSINESSWEEK]

Internet media companies will need to focus more on distribution channels and marketing to realize success with the content they produce. SEO, social media and effective creative will be essential to this formula. [ADAGE]

 
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